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What is Square?
Square has grown well past its mobile card reader roots. It now powers in person and online sales, with hardware for retail, restaurants, services and appointments. The platform connects to nearly a thousand partner apps, runs an AI assistant in the dashboard and even accepts Bitcoin in some regions. Square is still mobile first at heart, with headquarters in San Francisco.
Category
E-commerce
Information Last Updated
May 5, 2026
Service Review
Positive
No Subscription for In Store
Pay only for transactions and get a strong set of features just by being part of the Square network. Great starting point for new businesses.
Loyalty and Gift Cards
Reach returning customers with promotions and loyalty both online and in store. Sell gift cards through your website, your POS, or both.
Huge Partner Ecosystem
Connect Square to nearly a thousand partners including Wix, WooCommerce, BigCommerce, QuickBooks, Xero, Etsy, Uber Eats and Zapier.
Square AI in the Dashboard
Chat with Square AI to spot trends, catch slow days early and get suggestions based on your own sales data and local market signals.
Unified Online and In Store
Inventory, orders and customers stay in sync across your website, your POS and your social channels. One catalogue, one view of the business.
Hardware for Every Setup
Readers, Terminal, Stand, Register and Kiosk cover everything from a pop up market to a full retail floor or a quick service restaurant.
Negative
Online Rates Went Up in 2026
Free plan online rates increased in January 2026. Always check the current rate page before committing, especially for high volume online stores.
Account Holds Can Sting
Square sometimes holds funds for ninety days or more after flagging an account. Rare but real, and worth knowing if your cash flow is tight.
Costs Climb at Scale
Great for solo operators and small to medium business. Multi-location chains and high volume sellers can find better rates elsewhere.
Things To Be Aware Of
Mobile First Design
Square was built on iOS and Android first and still leads with mobile. You can run most of the business from your phone or tablet.
Tailored Apps for Your Business
Square offers focused apps for retail, restaurants, appointments and general POS. Staff only see what they need for their role.
Recurring Payments Cost More
Subscriptions, invoices and card on file payments carry a higher rate than standard tap or chip transactions. Check the current pricing page.
Interested in Square but...
Not sure where to start?
Is this what I really need?
It's going to cost how much a month!
How do I set it up?
I'm not tech savvy
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